In brief
A relaunch is a controlled move, not just a redesign. Inventory current URLs and content before changing them.
Audit the current site
List pages, files, forms, language versions and integrations. Identify which content should stay, change or be removed.
Map old URLs to new ones
Redirect a changed URL to its closest relevant replacement, not automatically to the homepage. Update internal links, canonicals, hreflang and sitemap.
Test after launch
Check mobile navigation, form delivery, redirects, indexing and important landing pages with a written checklist. Keep ownership of each issue clear.
Sources and further reading
Primary documentation for technical points. Planning checklists are our editorial interpretation.
What does this mean for your project?
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