GUIDE
Know what to ask before you invest.
Six practical guides on website costs, planning, relaunch, chatbots and SEO versus AI search visibility.
Website planningWhat determines the cost of a business website?
Compare website proposals by scope, content, languages, features and recurring support—not by page count alone.
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AI and customer questionsAI chatbot for a website: tasks, integration and limits
When is an AI assistant useful, what content does it need and when should a person take over?
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SEO and AI visibilitySEO and AI search visibility: where should a business start?
Understand what differs between traditional search and AI answers, and which foundations both require.
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Website relaunchWebsite relaunch checklist: content, redirects and launch
Keep important content and URLs intact while improving the design and structure of your site.
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Website planningWebsite brief: what to send an agency for a clear proposal
A one-page brief covering goals, audiences, content, languages, features and responsibilities.
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AI operationsAI chatbot costs: setup, usage and maintenance
Understand the separate costs of content preparation, integration, model usage and ongoing review.
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